About me


Elevator version:
I'm a freelancing creative professional based in Stockholm working with visual media. Most of my current work is either in web site development and in photography. My focus is on long term value and my quality standards are very high.

After working for many years with leading industry professionals as a programmer, graphic designer and project manager, I can provide my clients with full service all the way from the concept stage to a live site. I've become specialized in user-friendly design and I offer a wide perspective, understanding that technology and design are supposed to serve the business aspects of a site, not the other way around.

In photography, I mostly do portraiture and fine art.


Coffeehouse version, preferably over some tea and carrot cake:
I remember the last time I was bored. I was 8 and Richard Dean Anderson was building a bomb using only a shoelace, some duct tape and a few taco crumbs left on his shirt from yesterday's dinner. Just when he was about to combine these mundane everyday components into a highly lethal ass-kicking mix, all my sweat-inducing excitement turned into bitter confusion and the fast moving action was replaced by a still, black frame.

Silence fell upon me. I found myself staring with wide open eyes onto what used to be my window into a world where helicopters blew other helicopters up to catchy keyboard tunes, and where cars could drive themselves over molten lava with the Hoff inside talking dirty to desirable women. The TV taught me NEVER to look Mr T in the eyes and to watch out for bald men who enjoy chasing smurfs and who live alone with their cats. All of these are as you surely know inferior to the sheer awesomeness of Chuck Norris, but he hadn't made his way into Swedish television yet.

Sadly, as you may have understood, the only thing I saw get blow up that day was our TV. I was devastated, but luckily I have managed to compensate for the tragic memories of me walking around at home with nothing to do but to listen to a clock tick. Freud would have been proud of me. Well, maybe not, but at least he would have made some money treating me.

My curiosity has been my main drive throughout my life. As a kid, I always took my toys apart just to see how they were made and how they worked. Most of the time, I even managed to put them back together. I take long detours when travelling. I enjoy watching documentaries, and my favorite books are all biographies. I'm very interested in psychology and anthropology, and I never cease to get amazed by how Homo sapiens can be so smart and so stupid at the same time. Fortunately, I never attempted to take apart and reassemble any living beings.

When I got my first computer, I was hooked. I didn't have to run from library to library to find what I was looking for. It was all in that magic box. So much to learn, so little time (this was back in age where modems made noises when they dialed up and mothers made noises when the bill came). A few hours here and there summed up to spending tens of thousands of hours in front of them, and I dare say I've come to know them quite well. The Internet has taught me many lessons. One is not to look at Chuck Norris in the eyes either. However, the career skills I've managed to pick up online go beyond learning how to avoid getting roundhouse-kicked in the face. I quickly learnt how to create websites, I became friends with most of Adobe's programs and got to know a lot of other creative people, some regarded as the best in their field.

This is where the photography part came in. I understood more about the process from how other people worked and my gut was telling me that it would fit me too. I bought a camera and went out to take many, many pictures. Some of them turned out pretty OK, some even got good enough to take on paid assignments. A couple of years on, it became an important part of my life. The camera is a ticket to places I would never have visited otherwise, and with it I can give the rest of the world at least an idea of what goes on in my head.

It was right about this time that I decided definitely not to have a traditional nine-to-five career, but to dig my own path. Sure, the road is long and the work is hard, but I make my living doing what I love and I don't mind fighting for my goals. That is a true blessing and all I need to keep digging on that path.